The App Store RIM offers online applications, also videos and music

Before the launch of BB 10 operating system, RIM has renamed its online store BlackBerry App World becomes BlackBerry World. The manufacturer should add more content to its space. Particularly, RIM has announced that users will soon download more applications, videos and music. According to a statement posted on a blog yesterday, "while RIM is preparing to move to BlackBerry 10, this name change reflects the change in the supply of content to shop online."

According to RIM, the change will be visible on the first e-commerce website, and in the weeks to come, it will be extended to the PlayBook tablet and BlackBerry smartphones. January 30, RIM will launch its first two smartphones running BlackBerry 10, hoping to reconnect with success. "Everyone is buzzing at RIM, and we are eager to show the world what BlackBerry 10 can", said last week by e-mail Rob Orr, CEO of RIM for the United Kingdom and Ireland.

Certainly ecosystem available for BlackBerry users 10 will be decisive, but RIM has also worked hard to attract developers and they showed a genuine interest in the future platform. Thus, during the two events organized by the manufacturer at the beginning of the month to the attention of developers, RIM has collected more than 15000 applications for BlackBerry 10, submitted by more than 1000 developers in less than 48 hours.