How NGOs Can Effectively Use Visual Content for Heightened Social Media Impact

Pictures say more than 1000 words, and must "talk" to people over the nonprofits and NGOs ? World domination of YouTube, Instagram and popular accommodation options have successful social media dominated by visual images. Since users are more likely to engage with media organizations Post - including pictures and videos, including platforms such as Facebook and Twitter have taken steps to allow more visual content.

For example, Twitter has recently introduced the Vineyard that allows users to easily capture and share short video loops. As tweets vine videos should be short (6 seconds or less).

Non-governmental organizations around the world agree that the images to increase their ability to share their stories and inspire audiences. Here are six recommendations NGOs can use to take full advantage of social media, visual opportunity:

· Use words only when absolutely necessary. Whenever possible, use images to convey your message. Videos, graphics, drawings, images, graphics, animations, slideshows, and more are all great ways to share information.

· View stories. Use the visual content to tell stories that represent the value and impact of your NGO. Always use and video content designed to elicit emotion and create connections to your organization.

· Develop original visual. Originality is important when it comes to your images. Investing in a basic software installation, professional graphic design and online resources. And do not be afraid to dive in and learn the visual design yourself! Enjoy! With so many user-friendly options available, you will quickly realize people like you and I can do it! Here are some great options of production: Prezi, Visual.ly, Issuu and Slideshare Gliffy.

· Use key words. Add descriptions and titles of short videos and images, highlighting keywords and hashtags. Include a call to action, because, as a non-profit, it is necessary to motivate support.

· Encourage sharing. Encourage your fans and followers to share their images to create new links and promote your brand visually. In addition, use the visual beyond their own content platforms, which helps video and photo contest, events and promotions.

· Crossing promote their visual content. With social media are highly interconnected, there are endless opportunities to cross promote their visual content through its various channels, including Twitter, Pinterest, Instagram, Facebook, Google+, your blog, and more.

Without a doubt, social media is changing at a rapid pace, but one thing is certain - visuals are here to stay! If nonprofit organizations are not prepared to take advantage of the revolution in visual content, you can leave behind.