How Does Digital Marketing Differ From Internet Marketing?

I have seen a lot of people who think that digital and Internet marketing mean the same thing. Well, the approaches are similar - but not the same. The fact is, although both use new technology to market a product or service, they have these differences that marketers should be aware of.

So, let's dig deeper why digital marketing is not equal to internet marketing

I was planning to explain it myself but I guess Alex Chris's explanation (author of a good article that I have stumbled upon) is worth quoting, so I share it on this page. He says that 'digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." On the other hand, Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."

In other words, digital marketing has a wider scope as it leverages more marketing platforms compared to Internet marketing that focuses of conventional platforms - search engines and websites. The digital marketing implements the Internet marketing techniques plus more approaches that include the use of mobile platforms and social strategies. Indeed, digital marketing has taken online marketing to the next level - wider reach and more segments of the market can be targeted.

Leveraging the mobile platforms with digital marketing

As I have mentioned, digital marketing is also meant to target the mobile audience and this is imperative since more and more individuals are using mobile devices both for business and personal use. The exponential growth of the number of users of iPhone, android, and other mobile platforms provide more business potentials both for the marketers and prospects - both sides can access important information even when they are out and away from the office - 24/7 connectivity to businesses in the virtual world has become a reality.

Digital marketing and the social media

We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.

Today, more and more businesses and organization have taken their techniques to the next level - from the traditional Internet marketing - which usually involves search engine marketing and PPC - to digital marketing, which includes the traditional internet marketing plus leveraging the social and mobile platform potentials.