The third quarter results of Yahoo are encouraging

The results for the third quarter of Yahoo are rather encouraging. However, the effect "Marissa Mayer" is not yet at the rendezvous, that some analysts have criticized, but that seems pretty normal since served as CEO for only 15 months.

It is clear that since the arrival of Marissa Mayer at the helm of Yahoo in July 2012 had a positive effect. First of employees for example now enjoy free lunches, as in Google, where does the CEO of Yahoo. Let us also remember that before his arrival the group was struggling to buy companies, start-ups and their solutions, because of the atmosphere rather deleterious prevailing at a time. First observation that has changed since Yahoo acquired more than 20 companies for a little over a year, the Tumblr platform.

Side financial results is not yet euphoria, but the results are encouraging: 296 million dollars profit in the third quarter, or 34 cents per share, against 33 expected by analysts. Revenues however declined 5% year on year, to 1.14 billion dollars. Blame it on too unprofitable advertising activity and loss of market share.

On-line advertising, competition is fierce, with Google and Facebook gondola that attract advertisers. But Yahoo is not resigned and has even acquired several companies in this sector which recently AdMovate and Bread. Of course, advertisers are still struggling to meet present. But the signs are positive. '' The course of action of the group increased by 70% in just 15 months.

The acquisition of Yahoo is still too recent to bear fruit. But 2014 should be under better auspices. Because Yahoo has also invested heavily in R & D since the arrival of Marissa Mayer. Nothing is running.