Wii U, the received ideas are more problematic than its price, according to Nintendo

Shelly Pearce, the marketing manager of Nintendo UK has his own theory about the low sales of the Wii U. The problem does not come from its price or its catalog, but the conventional wisdom is that consumers do about it.

In the UK as anywhere else, Wii U has some difficulties to meet its public, and the upcoming release of PlayStation 4 and Xbox One probably should not fix things. But according to Shelly Pearce, Marketing Manager for Nintendo UK, the origin of these bad results do not come from the catalog too small or the price of the console, but certain assumptions that have the players.

"There are big ideas about the Wii U since its launch. And one of the most important that we should get across is to explain to mothers that this is a new game console with a new controller, "says the manager, our colleagues CVD. "Regarding the marketing work that has been done on fathers, there is now a good understanding of the product from them. But many moms still do not know what it is. They will buy what they advise their store, so we rely heavily on shops to explain that this is a new machine "

Anyway, according to our colleagues at MCV, the catalog still represent a barrier to buying a Wii U, and the release of The Legend of Zelda: Wind Waker HD seems to support this theory. In fact, Nintendo has announced that sales of the Wii U in the UK increased by 685% during the launch week of the title. The manufacturer did not specify what the sales volume before, but according to statistics from VG Chartz, there was no question that 1268 consoles sold last week. Regarding the last seven days, the figure is likely to establish around 10,000 copies sold.