Facebook buys Moves, a health and wellness app

Facebook bought startups Finnish ProtoGeo known to have developed Move, a mobile app that measures the physical activity of the user.

Facebook is full mercato: WhatsApp, Oculus VR and now ProtoGeo. The latter is the origin of Moves application. On its website, the start-up Finnish welcomes this acquisition: "We are now reaching the talented Facebook team working to develop and improve their products and services with a shared mission: to support simple and effective tools for more a billion people. "

Launched in September 2013, Moves is a mobile application available on Android and iOS, which monitors physical activity of its users. Its function pedometer to measure the number of steps taken in a day, distances or duration of an activity. Noted for its ergonomics, the application has experienced some success, with 4 million downloads. Enough to be bought by the # 1 social network, whose acquisition amount is not known.

Mobile Application Ecosystem

Thus, key employees ProtoGeo will integrate "the Facebook team." However, "experience Moves will continue regardless, and there are no plans to change it or share our data with Facebook," said the start-up. Facebook strategy with this purchase is the desire expressed in the margins of the conference on the financial results for the first quarter of 2014 by Mark Zuckerberg "to create a mobile application ecosystem." 

Facebook first pawn in the field of health and well-being. Connected devices, mobile applications .. this highly competitive sector is booming.  

Download Moves app for Android
Download Moves app for iOS