Google wants to insert advertising in all connected objects

Google wants to increase revenue from advertising. Addressing the gendarme of the scholarship, Google has thus declared its intention to insert advertising in all the connected objects : glasses refrigerators through cars or thermostats.

The publicly traded companies must communicate their results. Constable of the scholarship SEC challenged Google which, unlike Facebook and Twitter, does not publish revenue from mobile.

Last December, Google wrote to the SEC to explain. In the letter, published on May 20, Google considers that this does not make sense to differentiate mobile revenue because "the notion of" mobile "will evolve along with the" smart devices "will gain ground on the market. "
Google relies heavily on the connected objects. By the development of devices such as its glasses Google Glass, of course, via its Android operating system. The group has already planned to embark on cars, smart watches or connected objects in the house.

The group believes that "within a few years, (we) and other companies could provide advertisements and other content on refrigerators, car dashboards, thermostats, eyewear and watches to name a few possibilities. "
And add: (We) hope that users will use our services and look at our listings on a variety of devices in the future. "

Google aim to become the leader of objects connected by its devices and its mobile OS, and increase advertising revenues.