The classified ads on the internet for the first time beyond the press

Market through classified ads on the Internet has surpassed for the first time in 2011, the advertisements in the clipboard, according to a study Xerfi. The share of total internet market has now reached 51%

The market for ads on the Internet has surpassed in value for the first time, the advertisements in the press, a study said Tuesday Xerfi, which analyzed all job ads, real estate, auto-motor-boating , meetings and bargains in 2011.

"The collapse of the free advertising it a lot," says in a statement Xerfi-Precepta, a division of Xerfi. According to his estimates, the Internet ad market value stood at € 669 million in revenue last year, against 635 million for newspaper ads.

"While online ads jumped 17% last year, the press releases they have declined by 2.6% compared to 2010. Now, the share of the total market of internet ads (1.3 billion euros) to 51%, against 7% in 2003, "said Xerfi.

Ads topped with 215 million, or 32% of revenues, followed by job listings (145 million and 22%). Followed by the segment of online dating sites (120 million euros and 18% of revenue), other types of ads (110 million and 16%), which deals, announcements and finally self-motor boating (79 million and 12%)

But the firm predicts that due to the economic "quasi-recessive" of France, the market for online ads will be penalized He says expect a sharp slowdown in growth in 2012 (2%) and a decline in 2013 (-2%). Segments of employment, self-moto-boating and real estate will be particularly affected, according Xerfi, while the ad market well used "could take advantage of this situation."

The dating market, "acyclic", also has good fundamentals, he believes.

But after accusing "the first decline in its history," the ads on the Internet sector is expected to reach a new high of over 700 million euros in 2015, Judge Xerfi-Precepta