Facebook plancherait a mobile app to locate friends

According to the business press, Facebook would work on a mobile application to geographically locate his friends. The social network intends to compete with similar apps as imperative to obtain the agreement of subscribers.

According to an anonymous source quoted by Bloomberg, Facebook would work on a mobile application to locate geographically friends. Also according to the business daily, this program should come in mid-March. Separate application mobile social network, Facebook project is similar to what already exists with Google Latitude and Apple Find my friends. To achieve its application, Facebook relies on a team led Peter Deng, a former Google. It also includes engineers from Glancee, a start-up specialized in geolocation tracking, acquired in May 2011 and members of Gowalla, another start-up oriented geolocation social networks, acquired in December 2011.

Respect for private life in focus 

As always when it comes to locational social network, the issue of confidentiality arises. The intended application for Facebook will require the express consent of the subscriber. It must also comply with the requirements of confidentiality imposed on developers for iOS or other platforms. The objective for the social network is to continue to offer advertisers a better qualification of subscribers (behavior, location). This will also meet the ambitions of Marck Zuckerberg to monetize and increase its audience on mobile.