Apple : Tim Cook has apologized on behalf of the company from Cupertino

Last week, some Chinese media as the People's Daily (the official organ of the Communist Party), have criticized Apple: the company led by Tim Cook would not treat its Chinese customers as well as others. Calling for an end to the "arrogance" of Apple, they sought including after-sales service.

The Chinese government had then launched an investigation on the subject to prove his accusations. According to comments reported by AFP, a few days ago, an official of the State Bureau of Industry and Commerce has called on local governments to "investigate and punish illegal activities in accordance with the law. '

Apology online in Chinese 

American society had completely rejected all these accusations. Finally, she backtracked: it is in the pen (in Chinese) CEO Tim Cook, the brand has apologized to China on its site. He has indicated that Apple would change its warranty policy for iPhone 4 and 4S, the iPad and the Macbook Air. He also committed the company to devote additional training to its network maintenance, guarantees. Finally, he apologized for the misunderstanding created by poor communication with customers: "We are aware of our lack of communication .... Who can believe that Apple is arrogant and does not care or insufficient consumer reviews, wrote Tim Cook. We express our sincere apologies for any concerns and misunderstandings caused to our customers. '

The brand has been walking back, aware that China is its second largest market after the United States .. In September, the CEO had already apologized about the imperfections of the mapping application on the iPhone 5.