Article Marketers Can Prosper Online
Article writers are marketers. Writing is just a means for them to apply the latest marketing strategies. Besides knowing what works today, they also have to keep track of the trends in online marketing. When you learn some powerful article marketing strategies, it will get easier to make a sale.
What are these tactics ?
As writer's, it is tempting to write articles about all sorts of things for our website. But it is best to stick to a single theme and elaborate on it. From a marketing perspective, it simply does not pay to be eclectic.
One powerful way to leverage article marketing is writing reviews on your own website about a product. These reviews should give readers a clear idea of what the product will do for them. Moreover, your review will be even more convincing if you can include quotes from satisfied customers. Besides adding customer names and comments, see if you can add their photographs as well to add to your credibility.
People buy products because they find them useful. As a writer, it is your job to point out the many benefits the product offers. You may even want to consider a link to an additional page that outlines the many benefits. Another way to involve the reader is to have a strong headline that makes them curious. Always leave a way for a reader to contact you for more information.
Offer free reports to your readers. If possible position them at the very top side of your page so they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale takes 7 contacts to close.
Research shows that most people don't simply buy after one exposure to a product. Even if you write a great product review, you may not get a sale. Your chance of success, however, will increase exponentially if you can capture their email address and write them about the benefits of the products. Above all, don't make it a sales pitch.
Focus on important points like how your product can make life easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word "free" because there are still older spam filters that will dump your email before anyone reads them.
The last and most important thing you want to focus on is to get a target audience to visit your website. You can do this by writing interesting and informative articles to some of the best article directories. These articles will bring in a steady stream of presold visitors to your website.
Article marketing is all about consistency. Set yourself a minimum goal of writing at least 2 articles a week to submit to the major article directories. Write an average of 400 words, or more if you like. You can attract a 100 or more visitors each day using this method.
The purpose of article marketing is to generate a stream of pre-qualified leads to your website to see your offer. Usually 1% conversion means 1 out of every 100 will buy. Imagine if you had 1,000 visitors a day. You could be making 10 sales a day!
These three tactics are a simple way to take your article marketing to the next level. Create a website full of great articles and other content and then drive targeted traffic to it by writing for article directories.
Article marketing may be one of the most effective ways to make money online.
Just think of how much money you could make just by mastering the art of article marketing.
Article Marketers Can Prosper Online
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