Data Analysis: Twitter buys Trendrr

Twitter just offer Trendrr, a company specializing in the analysis of data on social media in relation to television programs.

 
The more time passes, the more one realizes the virtues of Twitter, beyond the mere appearance flow of information. These properties are mainly the one hand the prediction (based on trends, tweets, etc..) And data analysis that provides an additional source of information to the media.

So Twitter just offer Trendrr. This company specializes in the analysis of data on social media in connection with television programs. Channels such as MTV, ABC and Univision are already clients. The goal is to refine the data for viewers of a program, especially for better target advertisements.

The value of this acquisition for Twitter is that it can also work in reverse: one can imagine "sponsored tweets" (which already exist, ed) at specific times of the day, according to what is broadcast to time "t" on TV. Already in the United States, Twitter has launched a targeted advertising whereby advertisers can broadcast a message to users who tweet for a particular program.

"What is unique about Twitter is the way to connect to live events - people share what happens and when it happens. We believe we can help boost the power of this unique connection through Twitter, "explains on his blog Mark Guheim CEO Trendrr.