Google celebrates 15 years with a major update of its research tools

Hummingbird is a major upgrade of the central algorithm tools Google search. A priori, it is making the most important day for three years when the company unveiled Caffeine. This update is transparent to users except in the case of complex research or those made in voice mode from a smartphone, in particular. In general, the new algorithm focuses more on the ranking of sites within Knowledge Graph, the encyclopedia of 570 million entries, which is the heart of the nuclear search engine. Hummingbird should allow "a more natural conversation between the user and the search engine" in the words of Amit Singhal, Vice President Research at the California company.

Different types of responses from the first page of results

Amit Singhal explained the difference of Caffeine whose objective was to better index and rank websites, Hummingbird's main objective is to answer complex queries. Smartphones are clearly the first recipients of this evolution. An example is provided by Google this address illustrates the resolve to bring the results more precisely, effortlessly.

The Knowledge Graph weaves its web like a spider from the first occurrence. "Impressionist" will present the results for the painters of this school but also provide other instances of abstract artists. And this example is far from the only one.  

Hummingbird should be coupled to Google Now. And the combination of the two could be a new "killing feature." Ultimately, this new algorithm is likely to shake the whole logic of SEO Internet. Edit inter-dependencies between information may lead manufacturers to review their own content organizations information. Amit Sighall explains: "Hummingbird is the answer to match the meaning of queries with the documents on the Internet." This work ahead for web designers. Inevitably, some are better than others referenced with this new logic. And it will therefore understand Hummingbird to fully tame.