Instagram is preparing to launch advertising on its platform

Instagram is preparing to launch advertising on its platform, from next year. Teams have already been formed for this purpose. The monetization of the site's audience.

Service for sharing photos and videos on mobile Instagram will introduce advertising on its platform, said Emily White, director of business operations, "We want to generate income over the long term, but we have no pressure in the short term," she said, indicating that the introduction of advertising would begin next year.

Founded in 2010 by Kevin Systrom, Instagram was acquired by the giant Facebook in 2012 for 747 million dollars. The application now claims more than 150 million monthly active users, a third is recruited in one semester.

But if Instagram so successful (Twitter has attracted 200 million monthly active members in seven years), it is probably because its content was free of any advertising. How users will react upon seeing the arrival of promotional materials?

To prepare for the shift to advertising, two people in the team startups are stepping up to the analytics and four others manage relationships with brands.