Facebook announced a quarterly revenue slightly above 2 billion dollars

For the first time in its young history, Facebook has announced a quarterly revenue slightly above 2 billion dollars, an increase of 60% compared to the same period last year. Net income came to 425 million dollars or 625 depending on whether one takes into account the non-GAAP and GAAP figures. For the first nine months of the year, total revenue is greater than 5 billion dollars with a net income that borders on 1.5 billion in GAAP and non-GAAP. Sales on mobile - a major concern of the past - now account for nearly half (49%) while weighing only 14% a year ago. Overall, the advertising sales grew by 66%.

Initially, these results were highly advance work, it gained almost 15% in after hours trading. However, within hours, the CFO of the company, David Ebersman, somewhat dampened flights punters are saying it would probably be difficult in the coming quarters to maintain this level of growth, particularly because the advertising inventory is completely filled.

Under these conditions, the company will seek to further strengthen the targeting in order to raise prices. Indeed, but there is a silent cathedral of rigor, many advertisers would be quite satisfied with the advertising results from the platform even in a context BtoB. All this means that the average revenue per user continues to increase, even in the case of an extension of the same user base. This is for analysts very encouraging because it is far from being the case in general.

According to figures released by the company, Facebook would generate a revenue of 1.72 $ per quarter and per user against 1.60 and 1.29 in the second quarter a year ago. Similarly, the number of daily users of the platform is also growing with 728 million against 699 in the previous quarter. 60% of Facebook users so open on a daily basis and uses seem to multiply.

The other possibility already existed since several months is the insertion of advertisements in videos. But as recently recalled Mark Zuckerberg, it is important to find the right balance between content and advertising, Facebook is very anxious not too bored its 1.2 billion users. It is easy to understand because it would not be to kill the goose that lays golden eggs.