Smartphone: Sony favors European and Japanese markets

A top executive Sony announced that the Japanese manufacturer would focus on the European and Japanese markets, putting time aside the United States and China. Sony seeks to place the third place worldwide among manufacturers of smartphones.

More caution face to face the U.S. and Chinese markets and give Europe and Japan in the heart of its priorities ... This is essentially the message given light to get the CEO of Sony , Kazuo Hirai to the press last Friday. The challenge : to become the third largest manufacturer of smartphones in the world. "Smartphones must be at the forefront of recovery in electronics division ... Our first priority is to maintain our market share in Japan , even increase ... Then we want to fight to increase our market share in Europe, where it is quite high. These are our two priorities in which we invest a lot of our management resources . " Said Sony executive , comments reported by Reuters . For now, the Japanese manufacturer is in ninth place in the mobile sector , according to Gartner . He would realize about 60% of its sales in Europe and Japan.

Step by Step

The CEO went on to explain that the U.S. market requires too many resources and marketing, so it is not the priority at the moment. "We must proceed step by step." Xperia Z1 and Xperia Z models were sold in Japan, well before the United States. Future models should follow the same fate.

In Japan, Samsung holds the top spot, with 218.2 million phones sold last year, according to IDC, Apple is second (135.9 million units sold) and Nokia got third with 35 million mobile.