Yahoo offers Bread to strengthen in the mobile ad

The Yahoo Group continues to shop and just give the start-up Bread, specializing in mobile advertising.

Yahoo has increased redemptions since the arrival of Marissa Mayer at the helm, last year. The group has already offered more than twenty companies, including the blog platform Tumblr. In terms of advertising, where Yahoo should be strengthened to cope with the competition, the specialist in targeted mobile advertising AdMovate had already fallen into his purse mid-July.

 

Yahoo announces new acquisition: the start-up Bread it also specializes in mobile advertising. Bread provides a particular Internet address shortener tool for inserting links to sites or social networks. His other offers, which allow to insert an advertisement from when the player clicked on the link and when he got the desired content is now stopped.

 

More than technology, Yahoo has offered here "talents". the company said: "With this acquisition, we gain a team of six engineers and product managers who will join our team of advertising,".