Intel Inside: sponsor of the back of the jersey of FC Barcelona

Intel is now a sponsor of FC Barcelona. We find its on the jersey of the players of the Catalan club logo, but not the place upside down " Intel Inside ".
 

You remember the "Intel Inside" logo? U.S. used for twenty years when sponsors devices that work with chips made ​​by Intel. Less visible for some time, Intel Inside, however, resurfaced in a different form: in player jerseys of FC Barcelona.

But beware: you will not see the Intel logo on the shirt, but the shirt SUB. And this is a very smart move because in the Spanish league, players often have to return their custom jersey when celebrating a goal ... So at this time (joy) that the only logo you see is Intel logo.

On the other hand, the slogan itself, Intel Inside, takes on its meaning. Intel had to pay a tidy sum: $ 25 million for 5 years. "This is a groundbreaking initiative. It is a great satisfaction to be able to unite our efforts and work with a brand that is a global reference. This is a very important day, and it will allow us to become one of the most technologically advanced "clubs, Sandro Rosell explained, officer in charge of media and sponsors, during the presentation of the agreement.

So Intel has to hope that Messi, Neymar, Iniesta and all the other stars of Barca do shake the opponent's net as much as possible.