E-commerce and social networks: Facebook is the first Source of traffic and sales

A recent study shows that Facebook is the main source of traffic and sales for e-commerce sites. However, it is surpassed by social networks dedicated to images when it comes to the amount of the average basket.

To see more clearly the impact of social networks on commercial sites, a study was conducted on 37 million visits from social media to 529,000 orders. It shows in particular that Facebook is the most important source of traffic and sales: 85% of orders that come from social networks from Facebook. It is primarily in shopping areas of photography, sports, and pet accessories. Facebook also ranks first in terms of conversion rates.

Number of visits: Facebook first, Pinterest and Twitter challengers 

Two-thirds of the analyzed traffic study from Facebook represents 23.3 million visits. The second social network that has the most impact on visits to e-commerce sites is Pinterest 13% of the traffic. Twitter settles on the third place with 10.5%. 

Source : Shopify

Average basket: Facebook surpassed by images

If Facebook is a leader in many ways, the study shows that it is surpassed by social networks focused on the image on the value of the average basket of buyers. This is the Polyvore community site that gets the highest score with an average basket of 66.75 dollars. Instagram is second with $ 65, followed by Pinterest and average basket of 58.95 dollars.