Printing from your smartphone or tablet with Samsung Print Solutions

Samsung today ranks second on the print sector B-to-B in Europe with 22% market share. Its goal in 2014 is to become number one. To achieve this, the manufacturer will launch this year a new range of medium volume printers incorporating NFC technology. Even more strategic, printing via the cloud. These services are particularly suited to small and micro businesses, which represent 61% of the printing business, the various stakeholders during a presentation held on the sidelines of the CeBIT in Hanover.

"The markets demand new solutions" defends Kiho Kim, vice president Executive and Head of Business Printing Solutions of Samsung. Printers are increasingly used in companies. This need goes mainly through mobile devices. The "paper tomorrow" is one that passes directly from the smartphone to the printer and Samsung wants to offer access to these mobile solutions everywhere.

Tap to print

Main problem, these technologies require knowledge in IT that are not exclusive to all SMEs. This is a significant barrier to standardize the use of these devices. Statistical studies to support the Vice President of IDC, Angele Boyd, focuses on ease of use necessary to the success of these printing solutions. Intuitiveness is also one of the watchwords of Samsung, with mobility and safety.
 

These three terms have been hammered throughout the conference. Samsung takes another step in its mobility solutions. South Korean manufacturer was first proposed in 2013 NFC compatible printers. The challenge now is to transform the test two series printers will enrich the Xpress ranges. NFC technology is integrated with two new models C1860 (colors) and M2885 (monochrome), which emerge from April 2014 in Europe. No driver needed, a short contact between the printer and the mobile device is enough to start printing or scanning a document.

Print from a cloud

With Samsung Cloud Print application, the data pass through a mobile phone number rather than an email address or WiFi. Actions (print, scan, send to the cloud) are selected directly on the smartphone. But as an email, the user can send to contacts documents they can edit. Then this is the NFC effect: the printer will perform these actions after a simple touch smartphone where indicated: "create, share, edit and print" announced Sunday Tom Fox, Director of Sales and Operations Europe print . No need to have a dedicated IT department to benefit from this service. This application is available for free download on Android via Google Play and Samsung Apps in June 2014 and iOS in the second half. 

Samsung finally ensures the safety of interconnections. Not content with a system of SSL encryption content, the Cloud Print is compatible with KNOX System (mobile security). The data sets are therefore isolated and theoretically inaccessible to third parties. The South Korean and meets the increasingly demanding requirements of enterprises in terms of data security. Similarly, it promises a cloud hosting in Europe by 2015. For now, it is Amazon servers that host them.