Facebook pages: new statistical indicators to measure the impact of shared videos

Facebook has announced the deployment of new statistical tools to assess the popularity of shared videos via Pages in the coming weeks.

Until now, the directors of Facebook Pages have only one indicator to measure the popularity of their shared videos: ie the number of people who began to view this content type.

New indicators, which will soon be added to the "statistics" tab pages allow community managers to analyze more precisely what makes the popularity of a video, or contrary to understand why some videos are less popular than the others.

Administrators will be able to see the number of views, unique views, average viewing time of a video (time spent) or retention hearing, which helps explain why users do not stay till the end of the video.

According to a recently published study by EdgeRank Checker, The video is a particularly efficient content on Facebook, at a time when the trend is the general decline in organic range of publications.

 

The video is indeed the type of content that reaches the largest number of users (14.40%), followed by status (10.86%), Photo (7.37%) and the shared link (7, 18%). This media also on a par with the picture in terms of commitment rate (number of interactions), although it is now low (0.24%).