Mobile marketing more effective than advertising on the Web

A study published in June highlights the benefits and objectives of mobile marketing strategy to better reach the target of an advertising campaign.

"Mobile allows you to connect with the right person at the right place at the right time. That is why it is time to take mobile marketing seriously. "This is indicated Ascend2, which conducted the survey of 271 marketing professionals and business managers. The general trend indicates that if professionals have understood the importance of a mobile marketing strategy, it should be used wisely and not without a certain expertise. Nearly half (42%) of the professionals surveyed say they have already done mobile marketing.

Improved customer engagement seems to be the first professional marketing objective: they are 55% to make this a priority. More surprisingly, the optimization of customer service is only mentioned by 26% of the professionals surveyed.

To be effective, a mobile marketing strategy must be carried out correctly. Moreover, the professionals surveyed 38% believe that the main obstacle to the effectiveness of a mobile marketing strategy is the lack of internal expertise. Following budget cuts (36%) and lack of an operational strategy (32%).