Twitter acquires Madbits, a start-up specializing in image search

Twitter has been offering a new start-up. With the acquisition of Madbits, a start-up specializing in image search, Twitter continues to show interest in sharing images on its microblogging site after the announcement in June of the integration of gifs in tweets.

Farabet Clement and Louis-Alexandre Etezad-Heydari, co-founders Madbits announced on their website "After a great year of development, we are pleased to announce that we join Twitter." Based in New York, the start-up faces the image search. Objective: the collection and aggregation of information from images.

Co-founders of the start-up explained "Over the past year, we have built a visual intelligence technology that automatically includes, organizes and retrieves relevant information from data media information, .'' The acquisition of this solution should allow the social network better management of information in the shared users images.

In recent weeks, Twitter has many announcements. First visibility given to animated gifs in news feed, but also new opportunities for advertisers.