Twitter buys CardSpring to strengthen in the mobile payment

By buying CardSpring, Twitter hopes to encourage its users to use its microblogging service not only to communicate but also to develop commercial synergies related to a purchase.

Twitter continues to spiral acquisitions. After putting the hand on MoPub Namo Media and TapCommerce, the microblogging social network has set its sights on CardSpring. It provides an online payment system that complements the arsenal of purchase solutions and product recommendations from Twitter, triggering targeted marketing campaigns after a purchase.

CardSprings is known for its interfaces allowing developers to develop applications tailored for online financial transactions and payments by credit card. CardSpring said "At Twitter, we will continue to advance the adoption of our platform and work with our financial partners and merchants to create innovative shopping experiences for consumers."

By seizing CardSpring, Twitter therefore hope to give further impetus to initiatives based mobile commerce service that begin to multiply thanks to Twitter Cards. For example, the function of "tweet-a-coffee" Starbucks allows, once connected to its Starbucks and Twitter accounts to send a gift card to be worth $ 5 to buy a coffee.