LinkedIn Launches Sales Navigator

Offered in SaaS (Software as a Service) mode, Sales Navigator is designed for sales professionals to "fully exploit the opportunities of social selling," says LinkedIn on its blog. The software is designed to help business stay informed on strategic accounts, "focus on relevant targets" and expand their network. It offers several features: recommendations of leads and accounts mention key contacts through integration service ensures Newsle, integration with Salesforce CRM and Microsoft Dynamics.

Sales Navigator complements the existing offer on the professional social network, which already offers solutions for recruitment and advertising services.
The principle of social selling has already been proposed to pilot customers on LinkedIn, such as ADP, HootSuite and Swiss Re says Kevin Scott, Head of Sales Solutions EMEA, "Our stated goal today is to revolutionize the business of selling.. Our professional network with over 300 million members worldwide, is uniquely positioned to help transform the buyer-seller relationship and, by stopping cold canvassing and standardized. The launch of a tool such as LinkedIn Sales Navigator and will help sales professionals to improve the accuracy and relevance of interactions with their prospects and customers. "

LinkedIn Sales Navigator available on desktop and mobile web​​. Mobile apps are also planned.