Pinterest updates its Analytics tools

Pinterest offers an upgrade of its analytics tools for professionals, to enable them to better know their audience.

After Instagram, it's the turn of Pinterest to propose statistical further to its professional users. The social network has just announced an update to its Pinterest Analytics interface: a "smarter to help professionals around the world to improve their work with relevant data on the interests of their clients tool. "

 

In this new interface, Pinterest provides information about tables and pins that people prefer, and accurate data on the interactions generated by the publications. The social network is also interested in professional websites indicating which site content is mostly pinned and giving figures on traffic generated on the site when the button "Pin It" is added.

 

In addition, this statistical tool can find out more about the audience of a profile with information on the country of origin, sex, and type of device used.