Twitter starts the video ads

Twitter has announced the launch of a test phase of a new advertising format, this time in video.

After a test period, Twitter offers an opportunity for a small number of advertisers testing a new advertising campaign beta. This Promoted Video marked as an improvement For advertisers, Twitter offers a cost not to the number of impressions, but the number of clicks and views of the video.

The social network also discusses analytical tools to measure the impact of these new campaigns. Twitter said in a statement: "Tests have shown that tweets containing an embedded video get a stronger commitment and a greater number of views than before."

Twitter follows the existing trend on other social network. A few months ago, Instagram has announced the addition of photos and video ads on its network. Similar enthusiasm among Snapchat, the format already attracted advertisers. But Facebook was in the first place with its video ad formats: Video ads were launched in March in the United States.