Amazon first physical store

According to The Wall Street Journal, Amazon, will soon open a first physical store in New York.

Amazon preparing to open a physical store first. And the group has not chosen any location. According to sources, it is the 34th Street Manhattan, New York. Located across from the Empire State Building, this 12-story building, in which are present brands such as Mango, is very well placed.

This new space would put the same day orders received on the Amazon site and make returns and exchanges of products. This could also be a presentation space of Amazon devices.

It is not certain that this first physical store a success. The goal of Amazon is to create brand awareness and to propose the withdrawal start the day of the order, a practice increasingly appreciated.

Amazon is expected to open this space before the end of the year to take advantage of the holidays.